Module Lessons
Mapping Experiences
Why Journey Mapping Exists
Most design problems don’t fail on screens — they fail in the moments between them. Journey mapping pushes you beyond personas and empathy maps to understand how real experiences unfold over time, where expectations build, and where things quietly break down.
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Experience Over Time and Emotional Trajectories
Good design manages emotion as much as interaction. By paying attention to waiting, uncertainty, and emotional buildup, journey mapping reveals why small delays and unclear moments often matter more than polished interfaces.
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The Anatomy of a Journey Map (As a Thinking Tool)
Journey maps aren’t templates to fill in — they’re tools for making experience visible.
This lesson breaks down each part of a journey map to show how designers use structure to notice context, emotion, breakdowns, and systems before jumping into solutions.
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From UX to Service Design (and What Comes Next)
Journey mapping reveals that experiences are produced by systems, timing, and coordination — not just interfaces.
This lesson shows how journey maps bridge UX and Service Design, and why understanding experience must come before needs, flows, and design decisions.
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