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Visual Identity and Branding

Module Lessons

Visual Identity and Branding

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Intro to Compositing

Combine different elements to create a cohesive story

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Layer Blend Modes

Discover how light and color combine together to create something new.

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Layer Masks

Unlock the power of layer masks in Photoshop — learn how to non-destructively hide and reveal parts of your images with precision, blending layers like a pro while keeping every edit fully reversible.

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Layer Masks - Use Cases

Some examples of the most common use cases for layer masks, such as blending two images together, selectively adjusting part of an image, refining selections, and adding vignettes.

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Layer Styles

Discover how to elevate your designs using Layer Styles to add professional polish and depth. From subtle shadows to complex pattern overlays, learn the best practices for applying these non-destructive effects in Photoshop and beyond.

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Adjustment Layers

Stop editing pixels permanently and start editing flexibly. In this lesson, you will learn how to use Adjustment Layers to separate your image corrections from your content, a standard industry practice for photography, design, and video production.

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Clipping Masks

Unlock the power of non-destructive editing with Clipping Masks, an essential technique for controlling visibility and fitting content into custom shapes. This lesson compares workflows in Photoshop and Illustrator, teaching you how to create precise, flexible designs that remain fully editable.

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Automation Through Actions

Stop wasting hours on repetitive edits and start automating your creativity.

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Automation Through Image Processor

Do you need to convert 500 high-res images into web-ready JPEGs, but don't want to record an Action or manually save every single file? In this lesson, you will master the Image Processor—Photoshop’s hidden "easy mode" for batch resizing and file conversion.

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Automation With Data and Variables

Stop building Personas and Journey Maps one by one. In this lesson, you will learn how to turn Photoshop into a prototyping engine that ingests raw user research data (Excel/CSV) and instantly spits out hundreds of unique Personas, Product Cards, or User Cards—allowing you to scale your design strategy without the grunt work.

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Intro to Premiere - Interface and Setup

Covering the very basic getting started steps, from creating a new project, importing assets, and creating a new sequence.

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More On the PremierePro Interface

A short summary and infographic of the main PremierePro timeline.

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The How's and Why's of Building a Project Structure

Build a foolproof multimedia template in under five minutes that grows with your project. From raw A-Roll to final exports, this lesson gives you the blueprint for a distraction-free editing workflow.

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The Blueprint of Engagement: Why Good Stories Start with Good Scripts

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Creative Story Structures

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Intro to Brand Kits and Style Packs

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The Brand Kit - (The Strategy)

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The Style Pack (The Architecture)

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The Architecture of Understanding: Narrative Structures, Cognitive Principles, and Design Frameworks for Explainer Storytelling

Master the cognitive blueprint to bridge the "curiosity gap" and transform complex topics into irresistible narratives that stick.

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